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Michał Wapiński joined TISA Group over two years ago, when it had around 50 employees, a number which is doubled by now. The current client base of the company focused on digital transformation includes such high-profile football clubs as Legia Warszawa in Poland, Wolverhampton in England and Real Sociedad in Spain. In the interview Michał explained how the company is trying to attract fans of different generations to these clubs.

The Socios.com app opens up for fans a new dimension of engagement and commitment to their favorite club. Fan tokens, issued on this platform, can be used in a particularly innovative and creative way in sportsmarketing, enabling any fan to become an active part of the life of their favorite team. In an exclusive interview, CEO Alexandre Dreyfus shared with us how it is to work with big clubs like Barcelona, Paris Saint-Germain or AC Milan, and he also talked about his experiences with clubs from Eastern Europe.

As a senior executive at one of Europe’s leading sports technology companies, Carlo de Marchis is frequently asked at a number of conferences and background discussions about what will be the next big trend? What will the future bring? How will the sports world survive this pandemic crisis? In an exclusive interview with sportsmarketing.hu Carlo addresses this issue and also reveals: what is the secret of feeling great at a workplace for 35 years and how he keeps his motivation and tireless momentum every day.

How to make Real Madrid your first client as a freshly founded startup? Revolutionizing digital sponsorship metrics in Spain, HorizM has found itself at the top almost immediately, as their service has responded to a long-standing market niche. Founder Pedro Mestriner combines his European sports and American tech market experience with his colleagues to create an algorithm for monitoring the effectiveness of branded content-based sponsorship collaborations, which is still evolving with artificial intelligence and provides an increasingly accurate picture of returns. We met Pedro at the World Football Summit online conference, and in our exclusive interview he shared inspiring ideas and methods with us from the business side of sports, in addition to the unusual history of HorizM.

Diego Sanchez is a Delegate of LaLiga Global Network Program. He is living and working in Hungary and his job is to raise the popularity and awareness of the Spanish Football League. We asked him about his work, results and plans.